here's how i save 20+ hours a week without AI

here's how i save 20+ hours a week without AI.

as a founder, there's this feeling that you need to be responsible for every single outcome.

but you can't be. and you shouldn't be.

recently, me and my cofounder caught ourselves trying to do everything.

both in every meeting. both checking every metric. both making every decision.

we weren't trusting each other to own outcomes.

purposely not being up the curve on everything feels wrong.

but the alternative sucks. for everyone. including you.

easier said than done though. so here's the secret:

pick the right metrics for each business area. agree on them. assign a specific person to each one.

this part matters more than anything -> the wrong metric means the wrong priorities.

at cascayd, for sales that looks like:

% customers converted from demos that week

as well as outreach channel specifics like:

100 cold emails per week to ICP 10% response rate 5% email-to-demo conversion

the person owning that metric owns the tracking & making sure it gets done.

responsibility is theirs now and you don't worry about it.

UNTIL THEY REPORT ON IT (weekly):

target vs actual -> where are we landing? why the difference -> what happened? what are we doing to close the gap -> what's the plan?

founder's actual job?

review target vs actual and understand why. divert resources where they're needed. and question whether the targets even make sense anymore.

declutter your brain. be a good person to work with.

save 20+ hrs a week

no AI required